One of the most interesting things about Original Choice Whisky is its low price – even when it’s a good quality whisky. This is a rare combination.
The reason is quite simple – it’s a simple production method, local sourcing of grains, using neutral grain spirits, and minimal marketing. What you get is word of mouth publicity of this excellent whisky – made in India.
1992: John Distilleries founded in Bangalore, India, by Mr. Paul P. John. This marks the beginning of the company’s foray into the world of spirits.
1996: Original Choice Whisky is launched as one of the first products from John Distilleries. It quickly gains popularity in the Indian market for its smooth taste and affordability.
Early 2000s: Original Choice Whisky begins to expand its presence beyond India, exporting to various countries. Its quality and unique blend start garnering international recognition.
2010: Original Choice Whisky achieves a significant milestone by becoming one of the largest-selling whisky brands in India. Its accessible price point and consistent quality contribute to its success.
2012: The brand continues its growth trajectory and expands its product line by introducing variations like Original Choice Black Whisky and Original Choice Reserve Whisky, catering to a broader range of consumer preferences.
2017: Original Choice Whisky further enhances its global presence by entering new international markets. It gains popularity among whisky enthusiasts around the world.
2019: John Distilleries receives accolades and awards for its commitment to quality and innovation in the whisky-making industry. These achievements solidify the brand’s reputation as a producer of premium spirits.
2020: Despite the challenges posed by the COVID-19 pandemic, Original Choice Whisky remains resilient and adaptable, maintaining its position as a trusted and beloved brand among consumers.
2022: Original Choice Whisky continues to innovate and introduce limited-edition releases and special expressions, keeping the brand fresh and exciting for both longtime fans and newcomers.
Is Original Choice Whisky a blended or single malt whisky?
It’s most likely a blended whisky, combining grain and malt whiskies. Exact information about the recipe or ingredients is generally not publicly available.
What are some drinks I can make with Original Choice Whisky?
It’s affordability and mild flavor make it suitable for mixing in popular cocktails like Highballs, Whisky sours, and Indian variations like Whiskey Soda or Nimbu Paani.
How much does Original Choice Whisky cost?
It’s generally considered an affordable whisky, falling in the ₹300 – ₹500 range for a 750ml bottle.
Who owns the Original Choice?
John Distilleries owns Original Choice.
Who is the owner of John Distilleries Pvt Ltd?
Paul P John is the owner of John Distilleries Pvt Ltd.
Who are the board of directors of John Distilleries?
Directors of John Distilleries Private Limited are Paul Plathotathil John, Neelakantan Krishnan Namboodiri and Christopher Robin Skinger.